Promoting content pieces like blogs, whitepapers and infographics with multiple social media posts is a popular arrow in many a marketers’ quiver. But does repromoting the same piece of content really provide value and increase social media engagement? Recently, we set out to answer that very question (spoiler alert: it works). Introduction Recently, one of … Continued
Featured snippets: A Google search result displayed at the top of the page featuring information that quickly answers a user’s query. Marketers are constantly looking for the best ways to get content featured prominently on Google’s search engine result pages (SERPs). Whether they are paid ads, local listings or organic results, we want to make … Continued
Background: Portrait Innovations is a brick and mortar photography business delivering a wonderful in-studio experience. The company is facing downward pressure from online companies like Tiny Prints, Shutterfly and countless other online photo and print competitors.
Who we work with
A full-service media agency
We manage all elements of our clients’ marketing efforts: data management, campaign strategy, creative design, performance reporting, campaign optimization and more. As a full-service media agency, we can implement campaigns across any channel - traditional and digital.
And, when we say we AMPLIFY our clients' marketing efforts, we mean we AMPLIFY everything - audience reach, site traffic, views, visits, engagement, form fills, phone calls, leads, conversion rates, sales ROI, creative output, data optimization… you name a KPI goal, we have a solution that'll knock it out of the park.
How we do it
Mindstream Media relies on our IDEA process to develop, manage and optimize campaigns across media channels.
Every campaign starts with sharpening the ax. We leverage our deep media research resources to understand your brand inside and out including your products/services, target audiences, business goals, etc.
Then, we lay out a customized approach to meet and exceed your goals. We develop an omnichannel strategy across digital and traditional channels to reach the right audiences at the right time wherever they may be.
Next, our media, creative and account teams get to work. We leverage our strategic framework, in-house talent and a vast network of media partners to successfully deploy the right campaigns for your brand.
For us, "good enough" is never good enough. We continuously monitor performance across channels and optimize campaigns based on the elements that are delivering the most valuable results for your brand.
We offer a full suite of digital and traditional marketing solutions that AMPLIFY every media dollar our clients spend to reach and inspire the consumers that matter most. Our specialized media and product teams are comprised of experts dedicated to each of our solutions.
Mindstream Media has a unique MO. Unlike some agencies who prefer to work top-down - creating relationships with national brands and avoiding local activation, or bottom-up - working with individual locations or franchisees rather than the national brand, we’re a hybrid. We have a passion for AMPLIFYING brands’ messages at the national level, local level and everywhere in between.
Recent blog posts from Mindstream Media
This post originally appeared on franchising.com, click here to read the full post. Social media advertising on sites like Facebook has become a common strategic play for franchisors, who are seeing both brand awareness and lead generation campaigns work well there. But for individual franchisees, buying social ads — let alone video advertising — it … Continued
Last week, we discussed how brands can use organic content to boost consumer awareness. This week, we examine how brands can amplify their content marketing strategy to reach people in the next stage of the consumer buying journey – consideration. Think about your last major purchase. What prompted it? How did you discover which products … Continued
Recently, we looked at the role of organic content in the new consumer buying journey. To help marketers put this information to use, we’re now going to dive deeper into each stage of the buying journey. In this post, we examine how organic content can help increase brand awareness and get consumers moving in the … Continued