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SMX West – Day Two Recap:

Big changes are coming to Google's exact match keywords, how to run effective PPC campaigns with a tight budget and what brands need to do to prepare for a mobile-first world.

SMX West – Day Two Recap:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of the day’s most interesting sessions. Their recap of Day Two is below. For more … Continued

SMX West – Day One Recap:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of the day’s most interesting sessions. Here’s their recap of Day One. Session: The definitive guide … Continued

Dominate Google’s Search Results by Following these 3 Steps

By: Alyssa Wind, Local Specialist

Google’s search engine results page (SERP) layout routinely adapts as Google tests new features and updates ranking factors. The protean approach has given the search engine a variety of result types available for any given search. For instance, a search for “pizza” may result in a SERP consisting of a paid ad for a nearby … Continued

The Latest from Google: YouTube to Improve Campaign Insights, New Message Extensions and Demographic Targeting Features for Paid Search

By: Carolina Erke, Sr. Marketing Specialist

It’s no secret Google is always looking to deliver the most relevant experience. Since last year, the common thread throughout their search announcements has been a “mobile-first” focus. This trend will remain as consumers continue to reach for their mobile devices when a search need arises.