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SMX West – Day Two Recap:

Big changes are coming to Google's exact match keywords, how to run effective PPC campaigns with a tight budget and what brands need to do to prepare for a mobile-first world.

SMX West – Day Two Recap:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of the day’s most interesting sessions. Their recap of Day Two is below. For more … Continued

SMX West – Day One Recap:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of the day’s most interesting sessions. Here’s their recap of Day One. Session: The definitive guide … Continued

How to Keep Consumers from Abandoning Online Carts

By: Andrea Brandon, Director, Marketing

Cart abandonment is a growing hole in marketing’s leaky bucket as online shoppers continuously leave sales behind. And, the reasons they’re jumping to competitors’ sites or closing out browsers all together are many. Meanwhile, retailers and their digital agencies continue refining strategies and techniques to stem the flow. How bad is it? According to U.K.-based … Continued

Digital Assistants are Changing the Way We Search

By: Sean Flavin, Marketing Specialist

Someday soon, the arduous task of starting a computer, logging in and launching a browser may become the modern version of walking 10 miles to school, uphill, both ways. A hyperbolic gripe older generations use to lament how much harder they had it and how much more character they have now because of their tribulations. … Continued

[Webinar] How Social Ads Can Transform Your Brand

By: Mindstream Media, Staff

A social media presence is no longer a complementary piece that’s nice for brands to have, it’s an essential component of a holistic marketing strategy. In 2017, 70 percent of internet users and 60 percent of the population in the United States will be on at least one social media platform, according to eMarketer.   … Continued

[White Paper] How to Get the Most Out of Your Digital Video Advertising Campaigns

By: Sean Flavin, Marketing Specialist

Thanks to a massive audience of engaged consumers, advertisers shelled out upwards of $5 million for a 30-second commercial during the Super Bowl this year. It seems like a lot, and it is, but Super Bowl-level audiences don’t come around every day… Or do they? Surging digital video content and a rise in connected devices … Continued

Dominate Google’s Search Results by Following these 3 Steps

By: Alyssa Wind, Local Specialist

Google’s search engine results page (SERP) layout routinely adapts as Google tests new features and updates ranking factors. The protean approach has given the search engine a variety of result types available for any given search. For instance, a search for “pizza” may result in a SERP consisting of a paid ad for a nearby … Continued

Evaluating the Impact of Methbot – The ‘Most Profitable Ad Fraud Operation’ in History

By: Sean Flavin, Marketing Specialist

In December 2016, the cybersecurity firm White Ops introduced the world to Methbot – “the largest and most profitable ad fraud operation to strike digital advertising to date.” White Ops’ report said the Methbot operation, which got its name from drug references in the bot’s code, had been tricking advertisers into buying 200-300 million bogus … Continued

Top Digital Marketing Predictions for 2017

By: Shawna Ford, Marketing Coordinator

2017 is here. And, whether 2016 was good for you, awful for you or just made you shake your head, it’s officially done and over. This time of year is great for looking back on the year that was and looking forward to what we think the next year will be. We’ll start with a … Continued

The Latest from Google: YouTube to Improve Campaign Insights, New Message Extensions and Demographic Targeting Features for Paid Search

By: Carolina Erke, Sr. Marketing Specialist

It’s no secret Google is always looking to deliver the most relevant experience. Since last year, the common thread throughout their search announcements has been a “mobile-first” focus. This trend will remain as consumers continue to reach for their mobile devices when a search need arises.