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Analysis: Moz releases 2017 Local Search Ranking Factors survey

By: Alyssa Wind, Local Specialist

Since its inception in 2008, Moz’s Local Search Ranking Factors survey has been the go-to guide for digital marketers and local businesses looking to increase their rankings in Google’s local search results. Each year the survey asks various industry experts to share what they think are the most influential ranking factors in local search results … Continued

Midwest Digital Marketing Conference – Day Two Recap

By: Mindstream Media, Staff

*Header image courtesy of UMSL Digital Twitter Feed Mindstream Media’s Maggie Durnien and Chelsea Weidauer are checking out the Midwest Digital Marketing Conference  (MDMC) in St. Louis this week. The two-day event will cover all things digital marketing and feature speakers from Facebook, Instagram, Twitter, Microsoft, Salesforce, Pinterest, Adobe, Pandora and more! Our digital marketing product … Continued

Midwest Digital Marketing Conference – Day One Recap

By: Mindstream Media, Staff

Mindstream Media’s Maggie Durnien and Chelsea Weidauer are checking out the Midwest Digital Marketing Conference (MDMC) in St. Louis this week. The two-day event will cover all things digital marketing and feature speakers from Facebook, Instagram, Twitter, Microsoft, Salesforce, Pinterest, Adobe, Pandora and more! Our digital marketing product specialists will be providing daily recaps of the … Continued

It’s Not Just News: Google Is Having Trouble with Fake Biz Listings Too

By: Sean Flavin, Marketing Specialist

Google has faced intense scrutiny lately amid accusations they’re helping spread falsehoods and half-truths across the web. I know what you’re thinking and no I’m not referring to “fake news,” I’m talking about a different section of Google’s search results – local business listings.  In a blog post last week, Google representatives touted the results … Continued

What the Latest LinkedIn Changes Mean for Marketers and Business Owners

By: Shawna Ford, Marketing Coordinator

If it’s been a while since you’ve checked your LinkedIn account, you may notice some drastic changes the next time you log in. After being acquired by Microsoft last year, the social media platform for professionals decided to continue to shake things up in 2017 by unveiling the most dramatic redesign in the platform’s decade-and-a-half … Continued

Google Update: March 2017

By: Carolina Erke, Sr. Marketing Specialist

Location sharing coming to Google Maps From online to offline, consumers are bombarded with messages and touch points that are actively collecting information like search behavior, purchases, demographics and so much more. The amount of data out there is immense and for advertisers, this can be a gold mine especially if you can use it … Continued

Tips For Building Social Media Campaigns That Actually Work

By: Shawna Ford, Marketing Coordinator

It seems, at times, that everyone is on social media every free moment they have. While that may be a bit of an exaggeration, it’s not far off. Nearly 70 percent of U.S. adults now use at least one social media site, according to the Pew Internet 2016 Media Fact Sheet. Plus, 76 percent of … Continued

SMX WEST – DAY THREE RECAP:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of each day’s most interesting sessions. Their recap of Day Three is below. For more … Continued

SMX West – Day Two Recap:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of the day’s most interesting sessions. Their recap of Day Two is below. For more … Continued

SMX West – Day One Recap:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of the day’s most interesting sessions. Here’s their recap of Day One. Session: The definitive guide … Continued