blog

SMX WEST – DAY THREE RECAP:

Why going negative can be a good thing for your advertising campaigns, what we learned about Google's new algorithm update and how friendly robots can help automate your AdWords campaigns.

SMX WEST – DAY THREE RECAP:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of each day’s most interesting sessions. Their recap of Day Three is below. For more … Continued

SMX West – Day Two Recap:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of the day’s most interesting sessions. Their recap of Day Two is below. For more … Continued

SMX West – Day One Recap:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of the day’s most interesting sessions. Here’s their recap of Day One. Session: The definitive guide … Continued

How to Keep Consumers from Abandoning Online Carts

By: Andrea Brandon, Director, Marketing

Cart abandonment is a growing hole in marketing’s leaky bucket as online shoppers continuously leave sales behind. And, the reasons they’re jumping to competitors’ sites or closing out browsers all together are many. Meanwhile, retailers and their digital agencies continue refining strategies and techniques to stem the flow. How bad is it? According to U.K.-based … Continued

Digital Assistants are Changing the Way We Search

By: Sean Flavin, Marketing Specialist

Someday soon, the arduous task of starting a computer, logging in and launching a browser may become the modern version of walking 10 miles to school, uphill, both ways. A hyperbolic gripe older generations use to lament how much harder they had it and how much more character they have now because of their tribulations. … Continued

[Webinar] How Social Ads Can Transform Your Brand

By: Mindstream Media, Staff

A social media presence is no longer a complementary piece that’s nice for brands to have, it’s an essential component of a holistic marketing strategy. In 2017, 70 percent of internet users and 60 percent of the population in the United States will be on at least one social media platform, according to eMarketer.   … Continued

[White Paper] How to Get the Most Out of Your Digital Video Advertising Campaigns

By: Sean Flavin, Marketing Specialist

Thanks to a massive audience of engaged consumers, advertisers shelled out upwards of $5 million for a 30-second commercial during the Super Bowl this year. It seems like a lot, and it is, but Super Bowl-level audiences don’t come around every day… Or do they? Surging digital video content and a rise in connected devices … Continued

Dominate Google’s Search Results by Following these 3 Steps

By: Alyssa Wind, Local Specialist

Google’s search engine results page (SERP) layout routinely adapts as Google tests new features and updates ranking factors. The protean approach has given the search engine a variety of result types available for any given search. For instance, a search for “pizza” may result in a SERP consisting of a paid ad for a nearby … Continued

eMarketer Interview: Creating Live Video that Drives Engagement

By: Sean Flavin, Marketing Specialist

With Facebook Live, Instagram Stories and Snapchat all growing in popularity, live video has become a hot topic in the digital marketing industry. Recently, Bijan Malaklou of Digital Addix, Mindstream Media’s sister agency, sat down with eMarketer’s Sean Creamer to offer his insights on what brand marketers need to know about live video. “Live video … Continued

The Latest from Google: YouTube to Improve Campaign Insights, New Message Extensions and Demographic Targeting Features for Paid Search

By: Carolina Erke, Sr. Marketing Specialist

It’s no secret Google is always looking to deliver the most relevant experience. Since last year, the common thread throughout their search announcements has been a “mobile-first” focus. This trend will remain as consumers continue to reach for their mobile devices when a search need arises.