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Top Digital Marketing Predictions for 2017

By: Shawna Ford, Marketing Coordinator

2017 is here. And, whether 2016 was good for you, awful for you or just made you shake your head, it’s officially done and over. This time of year is great for looking back on the year that was and looking forward to what we think the next year will be. We’ll start with a … Continued

The Latest from Google: YouTube to Improve Campaign Insights, New Message Extensions and Demographic Targeting Features for Paid Search

By: Carolina Erke, Sr. Marketing Specialist

It’s no secret Google is always looking to deliver the most relevant experience. Since last year, the common thread throughout their search announcements has been a “mobile-first” focus. This trend will remain as consumers continue to reach for their mobile devices when a search need arises.

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The State of Digital Ad Blocking

By: Andrea Brandon, Director, Marketing

While the future of ad blocking made 2016 and 2017 agency predictions lists worldwide, its evolution or devolution is still unfolding and likely will be for years. Here’s where we stand today According to eMarketer, an estimated 69.8 million U.S. internet users will employ ad blockers this year. Why? Because despite the smart people working … Continued

Tracking Consumer Behavior – The Importance of Cross-Device Attribution

By: Chelsea Peck, Marketing Communications Coordinator

As companies continue to wade into the open waters of digital marketing, the ability to account for users’ behavior across devices is crucial. Advertisers need to understand how to achieve cross-device attribution, analyze data and create appropriate advertising plans. According to ExchangeWire, half of e-commerce transactions worldwide involve a cross-device purchase journey. We can bring … Continued

Webinar on Demand: Top Marketing Trends and Predictions for 2017

By: Andrea Brandon, Director, Marketing

One of the best ways to beat the competition is to stay ahead of the digital marketing curve. Check out our latest Webinar for a recap on 2016 industry trends and what to look forward to in 2017.     Topics Covered: Marketing hits and misses of 2016 Live video and how it’s taking off Messaging … Continued

The Cooper Group merges with Mindstream Media through Eastport Holdings’ acquisition

By: Andrea Brandon, Director, Marketing

PEORIA, Ill. – Mindstream Media, an Eastport Holdings agency, announced a second merger this week–this time with direct marketing agency, The Cooper Group, following Mindstream’s partnership with digital agency, EdgeCore. The Cooper Group’s New York City office serves American Express, Morgan Stanley and other brands. Mindstream Media’s existing offices are located in St. Louis, Milwaukee, … Continued

EdgeCore merges with Mindstream Media through Eastport Holdings’ acquisition

By: Andrea Brandon, Director, Marketing

PEORIA, Ill. – Mindstream Media, an Eastport Holdings agency, continued its growth strategy by merging with digital agency, EdgeCore. EdgeCore adds to Mindstream digital marketing programs for Verizon Wireless, Samsung Telecommunications and others through offices in Orlando, Fla. and Cedar Falls, Iowa. Mindstream Media’s existing offices are located in St. Louis, Milwaukee, Peoria and San … Continued